One of the key pillars of StAY Alive's growth has been the tradition of benchmarking and surpassing targets. How better else to display this tradition than at the groups biggest event (by reach and budget) the anti-drugs roadshow.
Running under the KATAA Initiative, this years edition was not going to pull any stops! From the pre-event activities including the fundraising, hype, and other preparations, this was going to be one big event. And one big event it was.
Starting off from Kahawa West on to Githurai 44 transversing the estate into Githurai 45 moving on to Kasarani and on to Zimmerman... the message was pushed home in every manner possible!! From the state of the art truck (it was a sight to behold), the lovely team of counsellors and recovering addicts from Freedom From Addiction and Brightside Centre, the lovely Administration Police Band, Performing artists including YRC, Caro Nyce, StATIC and KTatu, to the the psyched membership that made sure all heard the message loud and clear, its was a tough fight against drugs.
Special mention to the Kenya Police and the Apex Security Company for providing enough security along the route.
In all it was a well executed event which continues to meet and surpass its objectives over and over. Kudos to the StAY Alive leadership, the KATAA Secretariat and the StAY Alive membership for a well co-ordinated event right from the planning stages to the execution!!
The bar has been raised!
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